At the recent 'Accelerate' conference, Amazon introduced an artificial intelligence tool called 'Video Generator', which has sparked widespread attention in the industry. This tool can transform static product images into dynamic video content, opening up new possibilities for advertising marketing. Jay Richman, Vice President of Amazon Advertising, stated that the Video Generator is currently being tested among select advertisers in the U.S., particularly in 'Sponsored Brands' advertising campaigns. He emphasized that this is a significant innovation that harnesses generative AI to ignite creativity and bring value to advertisers and consumers.
